Imgur Just Invented a New GIF Format--Here's Why It Matters

GIFs are the lifeblood of the internet, the reason most of us get up in the morning. But they haven't really gotten better in the past 25 years--until now. Imgur claims to have created a brand-new GIF which recreates the traditional animated, looping images we love using the best web video format, MP4. Hold onto your jorts!